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Frustration creates opportunity

Tuesday, 13 January 2009

Owned by two school teachers, Rochelle Callard and Sarah Clark, the beadID concept was inspired by their frustration at having to wear unattractive fabric lanyards to carry school ID passes, classroom keys and personal items.

Over a glass of wine in December 2007, Rochelle and Sarah dreamt about changing the world – but mainly the direction of their lives.  With inspiration fueling their long days they set about designing and creating beautiful beaded lanyards.

To read the inspirational beadID story - including how to start a business and juggle family responsibilities while working full-time - visit the beadID Blog.